You've heard that bookings are the lifeline of your business. Why is that the case? What are the benefits of booking a party or demonstration?
Here are just 9 benefits or things you will get MORE of when you hold parties consistently.
- More sales
- More customers
- More bookings
- More team members
- More income
- More promotions, reward points or incentives
- More momentum
- More confidence
- More lives changed
How can you reap all of these benefits more often? The answer is to hold more parties.
When I ask consultants why they don't do more parties, here are three common responses….
- I can't get enough people to book them.
- I book a lot of parties, but many of them postpone or cancel.
- I don't have enough time to do more parties.
What are the keys to holding a successful party that addresses these 3 issues?
I believe it boils down to systems.
Systems are detailed methods, procedures, and routines created to carry out a specific activity.
Without a system, results are random. When you have a system, you are more efficient at achieving the results you desire.
For example, if you only do 1-2 parties a month, what is it like when you get ready for that party? Are you wondering what to take, what you will say, and where everything you need is located? I'm sure you've experienced that frantic panic a few minutes before you have to leave and you think to yourself, “I could never do more parties because this is too stressful!”
Actually, those who do MORE parties are typically less stressed, because when you hold 6, 8, or 12 parties consistently, it FORCES you to create a system. You make sure what you need is right where you need it, you fine tune your demonstration and you go to that party with confidence.
So what is your system for getting bookings? For preventing cancellations? For communicating with your hosts? For following up with leads? For posting on social media?
And then there is the biggest question….
How can I possibly do it all?
Good news. There are tools available to help. One of the tools I used when I was running my own direct sales business was marGo.me. This tool was like having my own virtual assistant. It helped me take care of each step that I needed to do for a successful party, including…
- Helping my host create their guest list
- Creating printed invitations and images to share by text message or on social media
- Mailing invitations and e-mailing party details to guests
- Posting on Facebook events
- Following up with guests who attended and didn't attend the party
- Following up with booking and recruit leads
Without a system for these steps, a lot can fall through the cracks. And if you aren't working with your host to invite guests in multiple ways, you are losing money.
According to Smart Touch Interactive, companies that excel at multi-touch marketing generate 80% more sales.
Maybe you haven't been encouraging your hosts to invite guests in multiple ways because honestly, it's a lot of work to mail a physical invitation, create a text, set up a Facebook event, make a phone call and send an email. Great news. marGo does all of this for you.
Simply set up your event (home or online party) and enter your host's information. When you choose your theme, invitations of all kinds are generated for you automatically. And with so many themes to pick from, you'll find something that will grab your guest's attention.
[images style=”0″ image=”http%3A%2F%2Fwww.stepintosuccess.com%2Fwp-content%2Fuploads%2F2017%2F02%2FScreen-Shot-2017-02-16-at-2.28.48-PM.png” width=”1059″ align=”left” top_margin=”0″ full_width=”Y”]
Here's the best part.
marGo has tremendous tools to help your host invite her friends in the way she communicates with them. People are mobile, connected, always on, and don't like to wait. If you are only using one channel of communication, you are only communicating with some of her friends.
Hosts can enter any contact information they know and guests will be sent an invitation in that form, whether it's a text, email, or mailed postcard. With marGo's white pages feature, hosts can easily find addresses for guests within a 30-mile radius! At the very least you can use the PDF feature to create flyers for your host to mail or hand deliver. It can also set up a Facebook event with a few clicks.
After the party, you can easily follow up with guests and leads which helps you book additional parties and add more team members. And for the same cost as tools that simply help you with posting on social media, you have an all-in-one assistant that helps you with your entire party system.
How much does it cost?
You can pay a monthly subscription of $10 which includes unlimited events with basic features and only $5 to upgrade to all the premium features, plus .49 cents for each mailed postcard.
This cost is minimal for a tool that helps you increase attendance at your parties, reduce cancellations, and communicate more efficiently to generate more business.
Having a system is your key to a successful party. Using marGo helps you do just that. Visit www.margo.me for more information.
Lydia Martin is a Digital Strategist & Trainer for Direct Selling Now and Digital Academy.
For more tips and tools from Direct Selling Now, click here.